There’s a lot that goes into building great products. This is a playbook of activities we think any company should do, whether you engage us to help do the work, hire us to consult on how to do it, or do it yourself.

  • Although there’s a logical ordering to some activities, we take an agile and flexible approach to product development. This playbook is a way to organize the activities that need to happen, rather than a linear sequence of phases.
  • Although lengths are shown for some activities, these are rough estimates that differ depending on the size of the problem you’re trying to solve and what’s uncovered along the way.
  • This is a work in progress – it’s not comprehensive and it’s not perfect. We started it as a tool for ourselves (and our clients) to help scope projects and frame our conversations, and we’re happy to share with anyone who finds value in it.

More from Our Playbook

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