Stakeholder Interviews & Workshop

This step is focused on developing a common understanding of who you’re making your product for and why. Together, we’ll identify and develop hypotheses about:

  • Personas. Who do we think the primary and secondary personas are, are they the same as your customers, and what are their goals?
  • Product. What’s the long-term vision for the product? What’s the elevator pitch? What are the key differentiators? What needs to be built first?
  • Business. What’s the business model for the product? How does this product fit into the overall company strategy?.
Typical Length 1-3 Days
Logistics Members from UpTech and the stakeholders from your team in 1:1 and/or group meetings
Deliverables Provisional personas; working product vision statement/charter; research plan

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