Customer Journey Mapping

Feature lists don’t tell the story of your product. Mapping the overall customer journey gives you a sense of how your product fits into the daily life of your users, identifies opportunities for innovation, highlights critical paths through your product, and begins to create a picture of how features interact with each other and will get used.

Typical Length 1–2 weeks
Logistics Combination of working sessions with you and studio time
Deliverables 1 or more illustrated customer journeys

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