Feature lists don’t tell the story of your product. Mapping the overall customer journey gives you a sense of how your product fits into the daily life of your users, identifies opportunities for innovation, highlights critical paths through your product, and begins to create a picture of how features interact with each other and will get used.
|Typical Length||1–2 weeks|
|Logistics||Combination of working sessions with you and studio time|
|Deliverables||1 or more illustrated customer journeys|